A Valley News Publication

Or, as one of our sister papers reports, not. From the Daily Hampshire Gazette, based in Northampton, Mass.:

“West Mass” is on hold until further notice.


In response to a dramatic public outcry when the name was unveiled a few months ago, “we have hit pause,” Economic Development Council of Western Mass., President Rick Sullivan said on Thursday.


“It’s fair to say we’ve been impressed by the level of passion residents and people from the area have had about the brand name,” he said.

Remember when a bus promoting New Hampshire’s capital used photos showing Europe? Oh yeah, like, now.