From Matt Garrison, the marketing and events assistant at Dartmouth College Athletics, who posted on the listserve:
Join us on Feb. 10, on National Flannel Day, as we attempt to break the Guinness World Record for the Largest Gathering of People Wearing Tartan (Flannel) at the Dartmouth Men’s Basketball game. The Big Green will be taking on Princeton at 7 p.m. In order to count towards the record, you must be wearing at least 1 piece of tartan, top or bottom, plus an accessory (free button accessory will be provided). To save money, purchase your tickets in advance at www.Dartmouthsports.com.